29 Jun REELS vs TikTok: What are you capable of transmitting in 15 seconds?

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[/vc_column_text][vc_column_text]Surely, every time you open a social media app, some quick video grabs your attention and occupies more of your time than you even intended.

You are part of an increasingly active community of short video consumption. That’s why today we are going to learn about the options that social media platforms offer to incorporate short videos in your social media strategies: Reels vs. TikTok.

SHORT VIDEO

The short video format has become a trend and is one of the fundamental strategic tools in social media.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_column_text]

Explanatory Short Video

Used to explain the product: show problem & solution in less than 1 minute.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

Demonstrative Short Video

Used to show product use or application and peak interest.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”6545″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https://www.instagram.com/reel/CG0qLpnhUEC/”][/vc_column][vc_column width=”1/2″][vc_single_image image=”6549″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https://www.instagram.com/reel/COSIJbjCzvs/”][/vc_column][/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_column_text]

Testimonial Video

The classic testimonial video but in a much more fun, dynamic way that is, above all, not forced[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

Challenges

Already a typical video format both in Reels and TikTok. Try it with your brand or product![/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”6553″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https://www.instagram.com/reel/CMAbO7Jj2tt/”][/vc_column][vc_column width=”1/2″][vc_single_image image=”6557″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https://www.tiktok.com/@jamescharles/video/6745190782275210501?sender_device=pc&sender_web_id=6948335287026124294&is_from_webapp=v1&is_copy_url=0″][/vc_column][/vc_row][vc_row css=”.vc_custom_1619534470630{margin-top: 40px !important;}”][vc_column][vc_column_text]

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REELS VS TIKTOK

Reels is the Instagram tool for making and discovering short videos. Record and edit videos of up to 30 seconds with audio, music, effects and creative tools. On the other hand, TikTok allows up to 60 seconds of video and many more editing possibilities.

Just like any other post, both Instagram Reels and TikTok videos allow likes and comments, in addition to adding the videos to your stories, sending them in private messages, or sharing on other social platforms.

One of the most prominent characteristics that both platforms share is that the videos appear in the “Explore” section, offering all users the opportunity to become a creator and reach the maximum audience possible.

The majority of brands and influencers have opted for video formats popularized by TikTok, sometimes compromising a perfect image for one that is more organic and real.

Like TikTok, Reels also tend to convey a more lighthearted tone, although more professional-looking content is also acceptable.  This is due to the audiences that comprise each platform: on Instagram, the majority of users are 25-30 years old (57%), and one TikTok the majority of users are 14-24 years old.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1619534470630{margin-top: 40px !important;}”][vc_column][vc_column_text]

WHAT DO YOU NEED TO MAKE A SHORT VIDEO?

Time, definitely. Creating short videos for Reels and Instagram takes time. And yes, it’s worth it, because:

1. You will generate more engagement, and therefore improve the presence of your social media profile
2. You will connect with your followers through a new format and reach a new audience thanks to content that is on trend
3. You will have more possibilities to show your product or brand in a more organic, less promotional way

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Remember that both Reels and TikTok are more than content.

They are a tool for creating videos. And if you’ve decided that you have the time … we also recommend taking a look at the Capcut app, an external tool that allows you to create videos from other content.

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