05 Nov BRAND LAB NEWS: CBD Makeup collection takes on beauty’s hottest wellness trend

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[/vc_column_text][vc_column_text css=”.vc_custom_1604583486372{margin-bottom: 15px !important;border-bottom-width: 15px !important;padding-bottom: 15px !important;}”]CBD has become synonymous with the beauty wellness wave and seems to be popping up in literally everything … from body oil & deodorant to mouth rinse & º; lemonade & sparkling water to intimacy gels & dog treats.

The beloved non-psychoactive substance from the cannabis plant, which is formally known as cannabidiol, offers a wide range of wellness benefits that connect the physical & the mental—for a truly holistic wellness approach.

Much debate ensues over the effectiveness of using CBD in topical versus ingestible forms, and much research remains. But its impact on the beauty landscape is already proven, as people around the world embrace the buzzy ingredient in their everyday lives.

WHAT’S TO LOVE?

Its benefits make it a natural fit for topical skincare treatments, and it’s been touted as a wonder worker for:

• Soothing & anti-inflammatory, reducing redness and potentially even acne-related flare-ups
• Curbing sebum production
• Antioxidant activity against free radicals, linking it to a host of anti-aging benefits from diminishing lines & wrinkles to reducing dullness and improving skin tone
• Calming and reducing stress
• Aiding with sleep
• Antibacterial properties

WHAT’S NEXT?

The fusion of makeup and skincare is long underway and has already spawned new generations of active makeup that both optimizes skin and streamlines beauty routines.

We identify two factors as we consider opportunities for CBD to drive growth:

• The makeup-skincare fusion continues to propel color cosmetics into a functional space, especially as consumers embrace more natural coverage, “no makeup makeup,” and nude skin
• The consumer expectation of a luxury experience forces makeup to evolve and offer new sensorial benefits in order to maintain relevance in a down market

The addition of CBD into makeup for luxury positioning plus complexion enhancing performance is an organic evolution of this market trend.

BRANDS WE’RE WATCHING

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Lord Jones (and its new Happy Dance collaboration)

One of Fast Company’s 2019 Most Innovative Companies, Lord Jones’ high-concentration CBD formulas deliver luxury in face, body and supplement wellness products.

The brand just teamed up with actress Kristen Bell to launch Happy Dance, a new range of CBD-infused body care.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1604577121705{margin-top: 40px !important;margin-bottom: 30px !important;border-top-width: 0px !important;}”][vc_column width=”2/3″][vc_column_text]Milk Makeup

An early disruptor with its KUSH range (and provocative launch campaign), the brand continues to pulse innovation, most recently with its CBD + Arnica Solid Body Oil.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6143″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.milkmakeup.com/”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”6147″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://saintjanebeauty.com/”][/vc_column][vc_column width=”2/3″][vc_column_text]

Saint Jane

One of Sephora’s fastest success stories ever, Saint Jane’s Luxury Beauty Serum with CBD was a runaway hit. This year the brand builds on its signature Microdose CBD Lip Gloss collection with a CBD-infused lipstick.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1604577131788{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column width=”2/3″][vc_column_text]

WLDKAT

The #highlybeautiful brand of CBD-infused skincare, lipcare and wellness products that “Play Loud.” Check out its Cupuaçu + Mango Butter Lip Balm in clear or pH-based color-shifting formulas.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6151″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://wldkat.com/”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”6155″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.purcosmetics.com/hybrid-cbd-hydrating-tinted-lip-and-cheek-balm”][/vc_column][vc_column width=”2/3″][vc_column_text]

PUR

The self-proclaimed “Complexion Authority” infused CBD into its hydrating lip and cheek balm for a tinted multi-tasker that helps sooth dry skin and improve skin comfort.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1604577138856{margin-top: 40px !important;}”][vc_column width=”2/3″][vc_column_text]

MONTIBELLO

One of Spain’s leaders in professional cosmetics since 1966, Montibello recently launched SKIN EXPERT HEMP CBD, a bi-phase cosmeceutical serum that acts to destress the skin. Recommended for tired, sensitive, oily and irritation-prone skin, the innovative formula fuses active ingredients in a silky texture that absorbs easily without any residue. The hemp comes from sustainable crops that follow the Nagoya Protocol, contributing to the conservation of biological diversity, sustainability and poverty reduction.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6159″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.instagram.com/montibello_estetica/”][/vc_column][/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583259493{padding-top: 20px !important;}”]Others High On Our Radar: Kush Queen, Vertly, Herbivore, Kopari, 707 Flora[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583564048{padding-top: 20px !important;}”]

HOW CAN THE TBM BRAND LAB HELP YOU?

Introducing CHILLIST—the latest luxury in CBD makeup.

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_single_image image=”6175″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583332359{padding-top: 20px !important;}”]Our new formulas infuse the skincare benefits of CBD into rich, luscious makeup textures. Designed to nourish & enhance skin while delivering vivid color, high-performance correction, and sensorial experiences.[/vc_column_text][vc_row_inner css=”.vc_custom_1604578519513{margin-top: 30px !important;}”][vc_column_inner width=”1/3″][vc_single_image image=”6168″ img_size=”500×500″ alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]The collection includes:

• CBD Concealer
• CBD Lip Oil
• CBD Liquid Lipstick
• CBD Skin-Perfecting Jelly Cream

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Full-service, made in Italy, and ready to be customized for your brand.

Request samples at hello@thebeautymakers.com

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