29 Jun REELS vs TikTok: What are you capable of transmitting in 15 seconds?
Reels vs TikTok, the short video format has become a trend and is one of the fundamental strategic tools in social media.
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15 Jan Inclusivity in the cosmetics industry: authenticity behind the product
As the number of product launches with some claim of inclusivity increases everyday, this concept seems to have become the biggest trend in the beauty industry.
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09 Nov TikTok, the new challenge for beauty brands
The beauty sector on TikTok has garnered true, dedicated followers and is generating a new wave of content creators / influencers, just as Instagram did in its heyday..
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03 Sep 3 Keys to Success on Instagram Live
During the pandemic, Instagram Live was one of the most-used tools to take advantage of the moment, with countless leisure & entertainment initiatives emerging with a single objective: to build community. But even though Instagram experienced unprecedented live show viewing numbers during...