About This Project
Casmara
Premios Goya 2022
The prestigious professional cosmetics brand Casmara was honored to be part of the 36th edition of the Goya Awards as the Official Beauty Brand of the most important event in Spanish cinema. We recreate the universe of the brand for the reception of the guests in the room dedicated to the brand: a beautiful decoration inspired by an enchanted forest, surrounded by flowers and charm. For the night we also counted with celebrities, influencers and content creators that generated a lot of expectation on social networks and narrated a dream night. We have a representation of beauty journalists from the main magazines and newspaper, who enjoyed the most magical night of Spanish cinema.
Belén Rueda - Brand Embassador
With the brand we also take on a very important challenge: finding the perfect ambassador profile for Carmara, a company with 45 years of history, whose main engine is family and where the basis of success is commitment, quality and perseverance. We understood that Belén Rueda brought together all the values of the brand and that together with her we could achieve its objectives: positioning and brand awareness.